Brand Autopsy

Monday Morning Quarterbacking

Nathan Snell runs the social media voodoo down with smart analysis of MyStarbucksIdea.com. And when you read Shel Holtz's take on how Starbucks mirrors Dell, be sure to read the comments where Caroline Dietz from Dell provides clarification.

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Comments

Hey John,

Thanks for the link! I missed Shel's take, look forward to reading it :)

Starbucks is suffering from a super saturated coffee market and a slowing economy. The Starbucks era has leveled off and there will be no record year. Yes.....even Starbucks has reached its APEX.

Caroline is a superstar - she really understands this stuff and has been a pioneer in uncharted territory. I did an interview with her here:
http://www.damniwish.com/2007/10/dell-redemption.html

Starbucks is suffering from a super saturated coffee market and a slowing economy. The Starbucks era has leveled off and there will be no record year. Yes.....even Starbucks has reached its APEX.

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