Knowledge Nuggets from Steve Jobs
The March 17th issue of Fortune magazine has a "Good Steve | Bad Steve" take on Steve Jobs. The Good Steve article has chewy knowledge nuggets from him on being innovative, connecting with consumers, staying focused, managing people, and hiring talented people. Good stuff.
on being innovative…
"You can't ask people what they want if it's around the next corner," says Steve Jobs, Apple's CEO and cofounder. At Apple, new-product development starts in the gut and gets hatched in rolling conversations that go something like this: What do we hate? (Our cellphones.) What do we have the technology to make? (A cellphone with a Mac inside.) What would we like to own? (You guessed it, an iPhone.) "One of the keys to Apple is that we build products that really turn us on," says Jobs.
on connecting with consumers…
"It's not about pop culture, and it's not about fooling people, and it's not about convincing people that they want something they don't. We figure out what we want. And I think we're pretty good at having the right discipline to think through whether a lot of other people are going to want it, too. That's what we get paid to do.” [MORE]
on staying focused…
”People think focus means saying yes to the thing you’ve go to focus on. But that’s not what it means at all. It means saying no to the 100 other good ideas that there are. You have to pick carefully.” [MORE]
on managing people…
“We've got 25,000 people at Apple. About 10,000 of them are in the stores. And my job is to work with sort of the top 100 people, that's what I do. So when a good idea comes … part of my job is to move it around, just see what different people think, get people talking about it, argue with people about it, get ideas moving among that group of 100 people.” [MORE]
on hiring talented people…
"When I hire somebody really senior, competence is the ante. They have to be really smart. But the real issue for me is, Are they going to fall in love with Apple? Because if they fall in love with Apple, everything else will take care of itself. They'll want to do what's best for Apple, not what's best for them.” [MORE]
Great quotes! He reminds me of Welch in the book WINNING quite a bit.
Posted by: eschipul | March 20, 2008 at 03:03 PM
Hey John,
I recently read the same articles and I'd say you did a great job, :-) , with summarizing the main points. I continue to be fascinated with Apple in general and Jobs in particular.
Nice post, great blog, I'll be back!
Cheers,
Steve
Posted by: Steve Bannister | March 25, 2008 at 05:27 PM