"Ideas are usually rejected out of turn for being too 'something' — too fast, too unproven, too far beyond the corporate image. 'Too something' is a reactionary description used to take the edge off ideas that are strong, bold, and a little scary at first sight. Your challenge is to help people discover a means, harmonious with the culture, to accept your concept."
TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341bf89d53ef00e54ffa23ec8833
Listed below are links to weblogs that reference Ideaicide Prevention is Everybody’s Business:
This is only a preview. Your comment has not yet been posted.
As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.
Having trouble reading this image? View an alternate.
I'm intrigued but the link is broken. :(
Posted by: Matt | January 31, 2008 at 07:52 AM
Link works for me.
Posted by: johnmoore (from Brand Autopsy) | January 31, 2008 at 10:11 AM
Thanks John, I'll check it out
You might like Jeffrey Phillips' latest posts at "Innovate on Purpose"; they're on a similar wavelength.
http://innovateonpurpose.blogspot.com/
Posted by: mvellandi | January 31, 2008 at 06:10 PM
I love it when people feed me good reading material ;-) I hope they talk about learning how to sell the gestating process for an idea. it takes practice, but it's worth it.
Sounds like I might distribute it at work tomorrow.
Posted by: Valeria Maltoni | January 31, 2008 at 08:16 PM
Glad to help Valeria.
Posted by: johnmoore (from Brand Autopsy) | January 31, 2008 at 08:45 PM
Thanks for blogging this John! To Valeria's point about the gestation period for ideas, no this is not included in this manifesto. We are working on an e-book about the ideation process which would cover this; the analogy most commonly used is "milking cows" - if you don't let the cows out to pasture, don't expect to see any worthwhile output at milking time. I fully agree with this point. However, Ideaicide is about taking a well-formed idea and promoting/defending it. I hope you enjoy!
Alan Parr
Posted by: OpenSky | February 01, 2008 at 10:25 AM