This morning a gathering of Tech Plan employees, friends, and family participated in the Dallas-area MDA Stride & Ride charity walk. Sporting their “Glenna’s Warriors” baseball jerseys, this group walked to raise money for MDA & ALS research and to celebrate the memory of my mother, Glenna Moore.
My heartfelt appreciation goes out to Linda Chrissey who not only organized this year’s gather of Tech Plan folks but also last year’s group. Thank you Linda for taking the time to make this happen and for spearheading the $20,000-plus in donations that Tech Plan has raised to support the fight against the ALS disease.
My heartfelt appreciation also goes out to entire Glenna’s Warriors army who joined my Dad this morning to lend emotional, physical, and financial support for a cause dear to everyone who knew (and loved) Glenna Moore. THANK YOU!!!
John,
Another reminder that anyone and everyone can leave a legacy if they "deliver on their brand" like your mom did.
Congrats to you and the entire team!
Drew
Posted by: Drew McLellan | January 26, 2008 at 09:44 PM
Drew ... its funny how one's BEING strategy is their branding strategy. My Mom went about BEING herself through acting with passion and purpose.
Seems to me more businesses should follow a BEING strategy more than a branding strategy. In doing so, they might just leave a legacy.
Posted by: johnmoore (from Brand Autopsy) | January 27, 2008 at 09:31 AM
I have been known to say we should have a "to be" list.
Posted by: Valeria Maltoni | January 28, 2008 at 01:58 PM