Brand Autopsy

Fire Extinguishers can be Sexy

Some might consider the product category of fire extinguishers as being boring. Sure, the fire extinguisher category is HIGHLY important, but it ain’t a sexy product category. Or is it?

Homehero

The Home Hero Fire Extinguisher looks anything but dull. It’s sleek and dare we say … sexy.

The Arnell Group has redesigned the fire extinguisher to no longer be “so damn obtrusive, ugly, and not conducive to a pleasant experience of the rest of the aesthetic of your kitchen.” The Home Hero Fire Extinguisher is currently being sold exclusively at Home Depot for the alluring price of $25.00.

Learn more from Rob Walker’s CONSUMED column in the NY Times.

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Comments

I wonder how they succeeded over the change-resistors within their organization to pull off this nice looking product. Great concept.

It's very sleek. And it appears to be less heavy than its former design. I bet a lot of people will be purchasing this new fire extinguisher for their homes. Actually, it seems to make for a nice Christmas gift, too.

There's a very good reason that fire extinuishers are bright red - so it stands out, and is easily found when you're in the middle of a panic.

I suppose if this gets it out from the back of the undersink cabinet, then this is a step forward.

Ditto to what Greg said. In an emergency and you have a baby siter or someone who is unfamiliar with the device, a chance to control a situation could be lost because they couldn't find the extinguisher.

where can I purchase this homehero fire extingishser? Can this be purchased on line ? Price? Thank You

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