Brand Autopsy

Dissecting the 2008 Presidential Logos

In 2004, the New York Times dissected the Bush/Cheney and Kerry/Edwards presidential logos.

With the 2008 Presidential Race heating up, the New York Times has dissected the campaign logos of the front-running candidates. Click the image below for a sampling of the dissection. If the image does not show-up big and clear enough on your screen, consider opening up this PDF file. Or, go directly to the source at the NY Times.

Candidate_logos_dissection

Yeah, I know ... this is hard to read on the screen. This PDF version is bigger and easier to read. And the NY Times has a slide show of the entire Ward Sutton illustration.

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Comments

At first glance, John Edwards' logo seems to read more like John Edward SOB. Whoever designed it should have made '08 a little more distinctive from his name...

Oh my ... nice observation Jean.

hey all! come to my site and vote for the best logo in the 2008 presidential election. voting for the first "primary" is open until monday:

http://election08logos.blogspot.com/

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