Brand Autopsy

Another Chewy Management Quote

Earlier I shared a chewy management quote from John Teets, CEO at Viad. Today, we hear from Stanford Prof. Jeffrey Pfeffer ...

"A leader's job is to reduce uncertainty, not create it."
SOURCE: WHAT WERE THEY THINKING? (Jeffrey Pfeffer)

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Comments

Leaders are supposed to solve problems, which will reduce uncertainty. That is precisely why people are hired and fired.

I agree whole-heartedly... unless there is a gross overstatement of reality - such as in the early days of Second Life (or the mainstream coverage of SL). In this situation, it is the job of the leader to ask questions and to demand a solid rationale for activating against the hype.

Great leaders know which approach to take to get the job done!

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