Brand Autopsy

Hey everyone ... I'm easing back into the blogging world following a two-week respite. Skyon filled in nicely with some provocative posts. (For those grooving to what Skyon was sharing -- don't fret -- he's sure to be back.)

While digging through some search data on where people discover this blog, I found a link to a nicely-done abstract of my book, TRIBAL KNOWLEDGE. (Sure, an "abstract" already exists as a ChangeThis manifesto but this abstract is written by getAbstract and not me.)

The editors at getAbstract generally liked the marketing/business lessons I shared. You can read their main takeaways from the above image and read their recommendation below ...

"John Moore compiles the lessons he learned in his marketing career, including eight years with Starbucks, into this little book. Each of its 47 very brief, breezy chapters provides a single, useful concept. Maybe all that caffeine triggered Moore’s laser-like focus and brevity. The central idea is that your marketing works best when it is people-based and authentic. Your employees will pitch in with promotional efforts, too, if they see you and the company as genuine. If you show them that the company meets its commitments in everything it does, that will give them confidence that the company will fulfill its promises to them. Your customers will absorb that assurance and solidity from your employees, and everyone will benefit. This isn’t rocket science; some of the points seem a bit puffed up to make a book of more than 200 small pages. However, getAbstract finds the book’s core lessons worthwhile – like a latte, this small cupful is short and light, with a shot of energy."