re: Dijon Ketchup
For a literal companion read to Seth's recent "Dijon Ketchup" post about transforming the good into very good ... check out this vintage Brand Autopsy post on "Ketchup and Malcolm Gladwell."
Or, skip my post entirely and just read Gladwell's take on how Jim Wigon purpled cow'd ketchup. Good stuff.
What about Salsa?
Isn't that a form of Dijon Ketchup
Posted by: jeff | July 16, 2007 at 10:55 PM