Be Online Where your Customers Already Are
BusinessWeek has some straightforward advice for companies as they develop their web communications strategy. It’s about being in places where your customers are already engrossed online. That may mean Second Life, Twitter, YouTube, or somewhere else.
“Blogs. Podcasts. Video-sharing sites. Social networks. Here's a word of advice for companies scrambling to become a part of these conversations. It's not enough to build a hub in Second Life or create a profile on MySpace.com . It's time to shift your focus away from trying out every high-tech platform that comes across your in-box. Instead, home in on your customers. Almost every demographic group you can think of is engrossed in the Web these days, and users are getting smarter about their tools. It won't take long to find the consumers who care about what you're doing—and tune in to what they're doing.”
Where the Rich Art Collectors are online blogs, youtube, myspace, saatchi gallery, artnet? Anybody knows?
Posted by: regiaart | June 03, 2007 at 12:36 AM