WOMMA Round-Up

As mentioned and linked to earlier, Josh Hallett did a whiz-bang job sharing the gist of many presentations from the Word of Mouth Marketing Conference. Some MUST-READ posts from Josh include:

MADE TO STICK | keynote by Chip Heath

MARKETS ARE CONVERSATIONS | keynote by David Weinberger

JetBlue: Stoking Evangelism with College Students

Lego: Using Blogs to Speak WITH Your Customer

Intuit: Getting Your Inner Circle to Talk

Integrating WOM into your Advertising Plans

---

BONUS STUFF ... you can download Tuesday's presentations as well as Wednesday presentations. Scroll down these pages and look for the PDF icon to access the presentations. And ... you can riffle through Josh Hallett's Flickr photos from the event.