The Bigness of Smallness

Earlier in the week I shared the problem of needing a new name for my “jumboSHRIMP Marketing” presentation. I offered up an assignment and was impressed with the answers submitted to me on the blog and through email. However, I decided not to use a reader-submitted title.

Instead, I’m using a title that’s been floating around my noggin for many months.

Sure ... "The Bigness of Smallness” lacks the catchiness of “jumboSHRIMP Marketing.” But, it still conveys how small businesses can look big and big businesses can get small in a somewhat compelling way.

Thanks again to everyone who offered up ideas and perspective.

Comments

[Susan Martin]

I like it, says it all!

[Joe Greenlight]

I reckon Seth Godin ("Small Is The New Big") might have something to say on the matter.

[johnmoore (from Brand Autopsy)]

Joe ... as I referenced, lots of folks are saying similar (but dissimilar) things from “Small is the New Big" to “Small Giants” to “Think Big. Act Small” to many other variations. Not sure anyone else has phrased this like THE BIGNESS OF SMALLNESS.