Manifesto : WHAT MUST STARBUCKS DO?
In February, I asked you to submit ideas for what Starbucks must do to reclaim its uniqueness ... to better connect with customers ... and to become the coffee company it once was. Your ideas, along with a few of mine, have been turned into a ChangeThis! Manifesto.
(Of course the motivation for this project came from Howard Schultz’s leaked email in which he expressed concern Starbucks is in danger of losing its soul, its uniqueness—its remarkability.)
Thanks to everyone who submitted their ideas. Not all submissions made it into the manifesto, but a good chunk of them did. Take pride everyone. You shared many great ideas that Starbucks would be wise to follow-up on.
Read the manifesto by clicking below …
If your appetite for mulling over Starbucks strategies is insatiable, you should review the series of posts Paul Williams and I did last month. We talked strategies, tactics, and shared some insider knowledge based upon our combined 19-years of marketing experience at Starbucks. Start here and work your way backward. Or, start here and work your way forward.