Brand Autopsy

dude, you've got a good idea here but it'll be better if you put some research into the crimes each of these companies commits instead of using a template entry for each name you come up with.

corporations = bad; but state why. it'll help more, trust me.

keep up the idea ;) you're onto something, just need more work in the main posts.

Here's a company to nail: Menu Foods -- they create many brands.

Or this CNN story about it...

i lived in vancouver when they bowed as the vancouver grizzlies...an expansion team in the nba is a joke. the nba and the existing franchises simply hold the new team's over a barrel and violate them with a new franchise rulebook that all but guarantees a terrible team for at least 15 years.

i was the first to breathe a sigh of relief when the team moved to memphis. it was difficult living in a beautiful, cosmopolitan, international city like vancouver and hearing from any/all prospective draft picks that they will not come to vancouver.

they could have at least changed the name to something relevant to memphis though. just let the whole grizzly-persona disappear.

would like to correct my typo of "team's" to be "teams".

Heh, who are the grizzlies? That is how much they matter to me.

Would you miss the "would you care" series?

Nope. I wouldn't miss it. And I'm the one doing it. But you gotta agree that there are lots of smart comments from folks in this series.

Although the team name and mascot are totally out of context, and the re-brand was a bit contrived and retro-fitted to connect a totally misplaced creative concept (the Vancouver Grizzlies) to Memphis, one must admit – at the very least – they have a distinct logo. I live in Memphis, and would miss the Grizzlies if they left.