Would you miss Chili’s?

Continuing my “would you care” series …

---

---

Does Chili’s provide such a unique product and customer experience that we would be saddened if it didn’t exist? Does Chili’s treat its employees so astonishingly well that those workers would not be able to find another employer to treat them as well? Does Chili’s forge such unfailing emotional connections with its customers that they would fail to find another restaurant that could forge just as strong an emotional bond?

What say you?

Post inspiration | Mavericks at Work

Comments

[Flogger]

Would I miss Chili's? In a word, "no".

The experience is about as generic as you can get - from the service to the food to the layout of the restaurant itself. There's nothing inherently 'bad' about Chili's - it's just that the cuisine and fare are so generic - I find it difficult to see how it can compete with the likes of other restaurants.

[Phil Ogilvie]

...I want my baby back, baby back, baby back,
I want my baby back, baby back, baby back, ...

CHILIE'S BABY BACK RIBS!

Bar B Que Sauce

Who's singing with me?

[Frank Roche]

I wouldn't care at all...it's reheated and microwaved foods served by disaffected staff. Nothing would be missing if GenericFoodRestaurant went out of business.

[Brett Tabke]

Would I miss Chillis? I sure would.

We eat ate everything here in austin from the local mac&dons, to the opulent driskol and even a ruths chris in a pinch. We are trying to eat at every top restaurant in Austin.

We just ate at Chillis last night - Loved it. Had the mushroom jack fajitas. We go there about once a week to eat. It is one of the closest restaurants to us and have eaten lunch and dinner quite often.

The only thing even remotely comparable would be, AppleBees, Benigans, and Fudruckers.

I find chillis beats those 3 hands down in:

- food quality
- food cost
- service quality
- dinning experience.

The food quality is always consistently excellent. In dinning at chillis over the last 5 years, I can honestly say I have never had a bad meal.

The food is unique and tasty. The large cob and chefs salad are as good as you can find - even better than high brow restaurants costing multiples more. I often love the fajitas and related Mexican fare. Wash it all down with a Margarita from the bar and you have the makings of a next meal.

The atmosphere is also quite unique to chillis. The rustic barn pole look to most chillis in the midwest and south, gives a down home feel without feeling to woodsy that most people enjoy.

What I don't get, is what's up with the name and the logo? I've never had a spicy hot meal when I have been there. It always looked like a head fake to me.

[Anthony Barba]

Many businesses, like Starbucks, win by default.

Would I miss Starbucks in the West Village, NY where I live, absolutely NOT.

Would I miss Starbucks in Fayetteville, NY, where I had a meeting once, YES.

Same is true for Chili's, Applebee's, Fridays etc.

As for those workers, what are the options both on their resumes and in the community.

Do you not agree that products and customer experiences are all relative?

[Brian]

We had a Chili's in our town and never thought much of it -- an occasional fun time out with friends, maybe a meal in front of a big screen TV when the big game was on. But when it left, and our restaurant choices were limited, we did miss it. It wasn't the best, we didn't have an emotional connection to it (or so we thought), but in certain towns, at certain times, it plays an important role.

[Neuromarketing]

I think their jingle is the most important part of Chili's branding. In fact, one odd research project a few years ago determined that it was the #1 song named for "getting stuck in your head" (http://www.webmd.com/mental-health/news/20030227/songs-stick-in-everyones-head). That's a potent marketing tool, and I'm surprised I don't encounter more TV or radio ads promoting the chain. Run some radio ads during morning drive time, and you'll have thousands of people trying to get the jingle out of their heads all day. :)

[Thom Singer]

The burgers are good, but is it any different that Applebees or TGI Fridays??

I would miss Taco Deli in Austin if it closed. But Chilis...NOPE.

[Matt Steele in the Hour of Chaos]

The only difference between Chili's and Denny's is that Chili's does not serve breakfast.

[G Salcido]

We'd sing "I miss my baby back, baby back, baby back..."
Seriously... experience there is "generic" as mentioned above. They have to rely on menu "home runs" like the Baby Back Ribs to keep customers coming back.
For me, it's just an option among many.

[Nathan]

I can't say that I'd miss it. I've had so many bad experiences there (kids throwing food, annoying or lousy other customers, bad service, bad food, etc) that I would actually be happy to hear it was no longer an option I had to worry about others suggesting.

I believe it's only in the East (having never heard of it till I came back east) but Cracker Barrel on the other hand is a restaraunt I would miss. They do a great job of putting forth a unique atmosphere with great food.

[Marty Moore]

Odd my brother would post this the same day I picked up Chili's-to-go for dinner. Is the food memorable? Not really. Is the service outstanding? Not really. What Chili's does well is consistency and convenience, and isn't that exactly why McDonalds exisits in Europe? I do not go to Chili's for atmosphere, nor a gastronomic/customer experience. I go to Chili's because it's there and easy take-out for busy lives. Would I miss it? YES!

[johnmoore (from Brand Autopsy)]

Well, well, well ... my twin sister, Marty Moore, joins the blog conversation with her smart take on Chili's. Welcome sis.

[LaVonn Schlegel]

No...except for the gift certificates I have in my stash...Chili's joined the ranks of indescribably generic fare long ago...

[NW Guy]

I agree with SisMoore in terms of consistency and convenience.

However, that is true of all the chain restaraunts that boomed in the 80s or 90s?? You had Fridays, Bennigans, Chilis, and a host of local-regional brands that were all going for the up-scale hamburger;casual dining;happy hour to dinner dollar. It appears taht Applebees has somewhat distinguished itself from this crowd but not by much.

There was a market niche but if you did a test of the staff and food there would be little to distinguish any of these restaraunts. So....as a company Chilis might be missed but only if there wasn;t another generic sitting right around the corner.

[Marketing Mommy]

Great question!

But I'd have to answer no. It's just another depressingly generic suburban parking lot restaurant with burgers and nachos and ribs. I'm not sure I could tell you how it is different from Applebee's, which I've never been to. Bar food is pretty tough to mess up, so why not support a local mom and pop when the hankering for burgers and fries hits?

If you watch "The Office," you'd know that Chili's is Michael Scott's favorite hang-out...And his favorite NYC pizzeria is Sbarros.

[Barbara]

Although I think that Chili's has some of the best southwester egg rolls around I am not so sure that I would "miss" the restaurant if it went away. I would simply find an alternative to satisfy my unwavering desire for southwestern egg rolls. For a short time I might make comments like "man I wish Chili's was still around....they had some of the BEST southwestern egg rolls ever." or "These aren't as good as Chili's." to my friends, but sooner than later acceptance and adaptation would settle in. The ability to adapt to change is one of the things that makes us human.

Even then I am not sure what king of impact it would ultimately have on my life. I mean come on....it is just Chili's. If the closing down of any business caused great chaos in my world I would definitely have to reevaluate my life.

[Kary Rogers]

I'm not sure about "miss it" but I certainly would feel safer. I had a poor dining experience at my local Chili's and decided to exercise my blogger power and write a review.

The next morning when I woke up, the post was gone. Just *poof* I started to get paranoid that Chili's was more powerful than I had realized. I immediately checked the street for nondescript black vans, people on benches "reading" papers and out-of-place casual joggers.

I have not set foot in a Chili's since.

Turns out it was a database crash and backups didn't catch my post before the crash but still...spooky.

[VeeDub]

As mentioned above, the menus & experiences of Friday's, Applebee's, (locally) O'Charley's, and all of the other "flair"-based restaurants trying to be all things to all people meld together.

This is not to say that it doesn't meet a distinct need - its good when no one can agree on cuisine. But if Chili's disappeared, I wouldn't mourn, I'd just drive to the next Frapplebees.

[Stephen Denny]

How many of you have kids? Funny how having kids changes your culinary hang outs. They don't want originality, or new menu items, or specials. Not even sparkling water. They want the same thing they had last time. And they love Chili's and Applebee's. It's a big deal. Sure, I'd miss Chili's. I'd get over it, of course.

[makethelogobigger]

Wouldn't miss it.

It’s just one more place to wait 20 minutes in line for on a Friday night.

Chili's/Applebee's/Fridays/Bennigan's.

Casual dining white noise, all.

[compass]

personally, i have not eaten at chili's in years. their menu is almost identical, as i remember, to bennigan's, tgi friday's, outback, applebee's, ruby tuesday's, beef o'brady's, should i go on? they don't stand out in any way. their food is good, but certainly not irreplaceable. if you want to eat at chili's, go to any of the aforementioned restaurants and call their food by another name. that's about the only way to tell them apart. would i miss it? obviously not. homogenization does not forge strong bonds.

[John]

would anyone care if this blog never exisisted? god who cares to debate whether they would miss a restraunt, go and get a life and find something better to argue about!

***************************
John, you sure do have some venom. I hope you find productive avenues to let your venom flow. -- johnmoore (from Brand Autopsy)

[Debbie Munoz]

I can definitely tell you that Chilis does not serve reheated or microwaved food. Everything is cooked to order. Bloggers can comment on likes and dislikes, but out of fairness to the chain you should stick to the facts and take creative license as far as your preferences go. I worked for Chilis for seven years...have no vested interest there now...just thought I'd comment out of respect for the truth.

[DOLLANA]

I WOULD NEVER REMEMBER CHILIS THIS COMPANY HIDES LOTS SKELETONS. I WORKED THERE AND THEY PROMOTE GOOD PLACE TO WORK AND GOOD ENVIROMENT BUT IN REAL LIFE THEY TREAT THEIR EMPLOYEES LIKE SHIT SPECIALLY DOES WHO DONT SPEAK ENGLISH. AND HE WAY THEY HANDLE THEIR FOOD IN THE BACK OF THE HOUSE . THINK ABOUT EATIND THERE AGAIN. AH AND DONT COMPARE DENNYS WITH CHILIS I USE TO WORK FOR DENNYS AND THEIR STANDARS ARE WAY BETTER . DENNYS IS AN AMERICAN INSTITUTION.

[Life_Guard]

Yah over 30 Chili's restaurants have had questionable health inspections.

[Debbie Munoz]

Chilis's is a chain comprised of more than a thousand locations in the States and internationally. What's a "questionable health inspection" and what time frame are you talking about? 30 since 1975, 30 in the past six months, 30 in your state? "Yah"...duh

[warren]

I was a manager for chilis in 1979 when we had 9 stores,believe me it ain't what it used to be. It hurts me to go in there and see the hostess wearing a headset,and ignoring the customers.She may find out your table is ready without having to look around but,but i consider it rude and unfriendly, something we used to be know for in the good old days was quick and friendly service. On the food the burgers were delivered fresh daily not frozen.the fries were cut and blanched in the store daily. buns were well toasted. and our chili certainly did not have peanut butter or beans in it.YUK!I could go on for days, they do nothing from scratch anymore.When Larry Lavine left the food quality left with him. (original founder)Buy it back larry please!

[Patrick C.]

No. I don't think so anyway...I think that the food is very very bland. It is good for a quick salad and that is it. I like their salads. It might just be because I am not a big salad connoisseur.

[jim]

Would I miss Chili's?: No, but frankly, I don't think I'm their demographic. My spouse and I ate there a lot in the late 80s (college, basically). My most recent experience (November) was negative enough that they'd have to pay me to go: the food was pretty mediocre, the restaurant was dirty, noisy and staff inattentive.

[Lindsey]

I've never worked at Chili's, but I have worked at the TGI Friday's and the Olive Garden. If all of these restaurants that blight the countryside disappeared tomorrow I wouldn't shed a tear. When I think of the function that any of these serves a given community or anybody, I think we'd better off.

[David]

I would miss them only because I work there. As was said in several other comments, these type of chain restaurants are a dime a dozen. I have worked for Friday's and a couple others. I've been cooking for twenty years. Back when I first started cooking, all the chains still made a lot of items from scratch in the restaurant. As time went by, they all switched over to pre-made soups and sauces. The main focus of food "prep" now is just portion control. Supposedly it is an attempt to make sure that if you order a certain item in one store, you will get exactly the same thing if you order it at any other store in the chain. But I believe this has also led to blandness and lack of originality in the food. The corporate test kitchens never seem to have new and inventive things to prepare but just recycling old products combined in a different way. There is still a human element involved in the cooking process, it's not just microwave and serve, but the quality of the finished product is often mediocre at best. The reason for this is the management is more concerned about packing the guests in than making them really happy. They want to turn the tables over as fast as possible so the cooks are given quota times for preparing certain items and they are expected to meet these ticket times by any means necessary which does then often involve a microwave rather than the grill or stovetop. I personally try to avoid this as much as possible but it comes down to whether you want to get yelled at by your boss or not. I have seen this scenario in virtually every kitchen I have worked in and been told the same from fellow employees who have worked at the other chains. It is the nature of the industry. The only restaurant that would be missed would be the one who cared that a customer got their food right the first time, every time. Until then these types of restaurants will not be missed because there is always another one to replace them.

[Dani]

I would definitely miss Chili's... I love the chicken crispers.

[caitlin]

i have worked for chilis for over a year and would have to say that it is one of my favorite jobs. we have fun with each other and we have fun with our customers. i can say that chilis and brinker really strive to deliver a great dining experience.there is a reason that brinker is so successful. true food doesnt come out right all the time but we do our best to ensure that it does. even before i started working there i always had the best servers and service at chilis. i love the atmosphere and i love the people. remember whenever u are dissing on a restaurant that we are all human we all have bad days and things arent always perfect... chilis is one of the only restaurants that doesnt charge gratuity. most of the people that work there really love it and have worked at other restaurants and like chilis the best... which is why we have employees that have been there over 10 years.