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February 16, 2007

Dishing Dirt on THE DIP by Seth Godin

Thedip_3Seth Godin has a new book coming out in May called THE DIP: A Little Book That Teaches You When to Quit (and When to Stick). Paul Williams got his mitts on a preview copy and gives us the low-down on what Seth means by advocating “strategic quitting.” Interesting stuff.

Mucho kudos to Paul for giving all of us the first look into Seth Godin’s THE DIP.


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Forgive the sports metaphor, but this sounds a lot like the legendary Dan Gable's philosophy:

"The 1st period is won by the best technician. The 2nd period is won by the kid in the best shape. The 3rd period is won by the kid with the biggest heart."

The sports metaphor only works if the game is potentially winnable because of factors you can control.

In much of life, that is not the case. I suspect Seth's book is about after-the-fact analysis that shows how some people didn't quit and won, and others did and moved on to win at other games while still others should have quit.

It is true that blind determination can cause you to keep on when you should re-direct. But how do you know in advance?

Inspiring though these tales may be, it usually is impossible to determine in advance when to quit and when not to.

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