Starbucks Market Share and Media Spend
We all know Starbucks spends very little on advertising. But this chart showing market share and media spend numbers for the Top 10 Restaurant Chains is startling. Just compare the media spend of the other restaurants to Starbucks. Oh my!
It’s just one more reminder that Starbucks spends its advertising dollars on making better products and better customer experiences and not on making funnier television commercials.