“The thing about Social Media that frustrates marketers to no end is that you can't buy attention and that if you have no choice, but to think and act small, then you'll try to say well here is a 100,000 person community, how can we buy it? What you'll do instead if you're just four people, how can we amaze them? That change in posture, that change in attitude is the single biggest shift, that's going on the Internet right now.” -- SETH GODIN
PodTech’s Jennifer Jones recently chatted with Seth Godin about all things big, small, and social media-related. It’s a 15-minute conversation that’s worth your listening attention. Or, you can read the full transcript to dig up some money quotes. Be sure to listen/read Seth's line on the smartest thing JetBlue did ... it's straight-up Evolutionist WOM thinking.
Oh yeah, I can’t let this post go without highlighting another smart Godin quip from the interview …
“… most of the times you need to ignore your customers because the goal is to get your customers to talk to each other. And you need to listen to what they [customers] are saying to each other." -- SETH GODIN
I often state that I write like I talk, but I don't really. I know what I meant when I said what I said, but when I read it now, it just doesn't sound as smart...
does that make sense?
I was saying, "don't listen to your customers talk to YOU, listen to them talk to each other."
Posted by: seth godin | January 12, 2007 at 11:35 AM
No worries Seth. I quite liked the off-the-cuff comment just as you said it verbatim. What I'll do is and a period to better emphasize the 'YOU need to listen what customers are saying to each other.'
Posted by: johnmoore (from Brand Autopsy) | January 12, 2007 at 02:22 PM
Sounds fair -- the interaction between your customers is what builds the community.
Having spent the vast majority of my time on the "client side", I've seen a lot of money spent on the "talking TO" part, as well as a lot of half-hearted work done on the "getting them to talk to each other" part.
Posted by: Stephen Denny | January 13, 2007 at 11:41 AM