After much prodding from Todd at 800-CEO-READ, I finally got around to reading Phil Dusenberry’s ONE GREAT INSIGHT IS WORTH A THOUSAND GOOD IDEAS (Portfilio). I had shied away from the book because its original cover and title seemed more fluff than substance.
I’m all for creativity in business books, but I wanna see the great insight which led to the atrociously titled “AND THEN WE SET HIS HAIR ON FIRE” and equally atrociously designed book cover for the hardback version. With the recently published paperback version, Portfolio decided to kill the goofy title and replace it with a better one. The cover design still needs some work though. (See below).
That aside, Dusenberry’s angle of businesses needing great insights to fuel ideas is similar to how I share ideals to spark ideas in all of my presentations and consultations. There are quite a few tasty knowledge nuggets swirled within Dusenberry’s advertising agency campfire stories. I've mined a few of those nuggets and plopped them into another slide of money quotes.
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