800-CEO-READ Creates Community
"Organizations that create customer evangelists often create customer communities. The communities create a sense of belonging for customers, of being a part of something bigger than themselves. Enabling customers to connect with each other and with you provides benefits for all the involved parties. For companies, customer communities build loyalty, provide valuable feedback, and contribute to increased sales."
800-CEO-READ (8cr) specializes in selling business books in bulk to companies. But the company doesn’t see itself as just a bookseller. Instead, 8cr views itself as being “in the business of moving ideas.” To accomplish this goal of moving ideas, 8cr does everything to complete the commerce circle by forming relationships with not just publishers, book distributors, and customers but also with authors.
8cr honors the game of business writing by honoring the authors who supply them the business content in the books they sell.
Earlier this week, 8cr gathered 22 business book authors and a handful of industry experts for a two day Pow-Wow of Peace, Love and Business Books. Every author in attendance left a little smarter and a lot more inspired to use business books as a catalyst to share ideas. I felt fortunate to be a part of this community and left the Pow-Wow totally giddy with new friends, new knowledge, and a renewed vigor to make things happen in 2007.
The backside beauty of the 8cr Pow-Wow is that not only did it create a community with us authors, it also created customers for life. Every author in attendance is indebted to 800 CEO READ for helping us to become better at sharing our ideas through our business books and speaking gigs. 8cr endeared itself to us and out of deep gratitude, I will go out of my way to evangelize 8cr. 8cr GAVE and they shall RECEIVE. Dig?
Just think, your business could do the same. You, too, could benefit from further endearing your company to customers, suppliers, and/or distributors. Create an event that will help make customers smarter and more inspired about the business you are all in. Allow your customers to network with each other and to learn from each other. Honor your customers by honoring the business you are all working in. I guarantee that whatever effort you put into creating the event, your company will reap the benefits tenfold.
Expect me to dribble tid-bits from the 800 CEO READ Author Pow-Wow all next week on the Brand Autopsy blog. I met lots of interesting people with interesting ideas and can’t wait to share what has me so giddy.