NOTE: I’m tweaking my Money Quotes from Business Books posting series to also include the premise of the book I’m quoting from. (Reckon I should start calling these posts, CRUX & QUOTES.)
Ernie Schenck, long-time ad agency guy, shares his creativity theory on the upside to thinking inside the box in his book called … THE HOUDINI SOLUTION: Put Creativity to Work by Thnking Inside the Box.
The CRUX:
Schenck contends we should embrace the restraints of limited time, limited budget, and limited resources when it comes to fostering creative ideas. The magician, Harry Houdini, accepted his circumstances when performing death-defying feats of escapism. (Ahh ... now the book title makes total sense, eh?) Schenck says the forces of limitations can force limitless creativity from us. (Interesting premise, eh?)
The QUOTES:
I'm waiting for my copy of this book to arrive anytime.
Ernie writes a great blog, so I expect no less from the book. He's insightful and creative. He shares a strong opinion, but doesn't seem too full of himself. In other words, you'd probably enjoy having a cold beverage with him.
Posted by: DUST!N | December 05, 2006 at 12:34 PM