Brand Autopsy

More Heroes. Fewer Celebrities.

Bert Decker, communications coach, shares his takeaways from hearing Rick Warren, pastor extraordinaire, deliver several sessions at a recent conference. It’s a worthy read post.

One of Bert’s takeaways is going to linger with me for a long time. He paraphrases a point Rick Warren made by writing …

Celebrities vs. Heroes - Rick said we need fewer celebrities and more heroes. Celebrities sacrifice to gain success for themselves. Heroes sacrifice for others.

Ahh … could it be Celebrities are “Assholes” and Heroes are “Likeables.”

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