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October 24, 2006

Marketing, Advertising, PR, and Branding

For the graphically-inclined, Marty Neumeier illustrates the differences between Marketing, Advertising, PR, and Branding on pages 24 and 25 of ZAG. This is the best, most simplistic definition, visual or verbal, of core marketing disciplines that I’ve ever seen.


Zag1a_2
Zag1b
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Note ... you can also find this illustration deep inside the flash-heavy ZAG website.

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» You Dont Control Your Brand We Do from niblettes
A couple months ago John over at Brand Autopsy posted a series of simple images from Zag Book that brilliantly illustrates the differences between advertising, marketing, pr and branding. Your brand is your story, your myth. At its best your brand ca... [Read More]

» Marketing, Advertising, PR, Branding and the Web 2.0 from KonzeptioNerd
Trust on me to have forgotten where I caught this meme only last week, but Marketing, Advertising, PR, Branding Brand Autopsy feature cartoons by Marty Neumeier (from his book ZAG) that quite neatly illustrate the basic workings of Mark... [Read More]

Comments

And a blogger?

Honestly, and I want to be completely transparent here, I have the passion to be a really great lover.

The Word of Mouth approach is even trustworthier than PR: "Oh yes, he indeed is a great lover"

Interesting. I wonder though if we should differentiate marketing and advertising a little more, so here's an alt for the marketing panel "Statistically, we believe you're in need of a great lover."

word of mouth about being a great lover has to be the best. lol

Please don't tell me what "viral marketing" would mean in this particular case...

Thats What She Said

Tabloid version: "He was a such a great lover, that Paris Hilton told Lindsay Lohan, that Angelina Jolie is starving herself trying to win him back in case Brad reunites with Jen."

What about sales?

Click on my name link to see my version :-)

http://www.newdecor.blogspot.com/

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