Brand Autopsy

Fresh from the oven is the TRIBAL KNOWLEDGE Manifesto available for downloading at ChangeThis.com …

ACCESS MANIFESTO HERE

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In many ways, this manifesto is how I originally intended sharing the business and marketing lessons I learned from working deep inside the Starbucks marketing department. It’s snappier, cleaner, and written with a greater sense of urgency than is the finished book.

You can think of the book version as a long-lasting and ohh-soo-satisfying Triple Grande Latte. While the TRIBAL KNOWLEDGE Manifesto is a deep and intense shot of Espresso designed to be consumed quickly but its flavor to last indefinitely.

I know many of you are longtime Brand Autopsy readers and we most likely sing from the same marketing hymnal. However, you probably know someone in the cubicle next to you or perhaps a friend you know is embarking down the startup business path—they could possibly use a shot of marketing adrenaline. So when you read the TRIBAL KNOWLEDGE Manifesto, be thinking about the people you should pass-it-along to inspire them to make meaningful marketing happen with their business endeavors. Deal?

For more on everything Tribal Knowledge-related, visit:

www.tribalknowledge.biz.

Thanks.

johnmoore
BRAND AUTOPSY