From Thursday's edition of the Wall Street Journal [sub. req'd]:
"Car makers are coming out with a host of high-tech holders that can help drinks stay hot or cool and better prevent tipping and spilling by fitting more container sizes.The 2007 Chrysler Sebring, which goes on sale this fall, comes with a front cup holder that can help keep beverages hot and cold. It can heat to 140 degrees Fahrenheit and cool to near freezing at 35 degrees Fahrenheit. The cup holder cavity contains a heating element made of ceramic, the same material used in hair dryers. When the cup holder's heat or cool feature is switched on, an electric current will either heat or cool the material and help maintain the temperature of the liquid."
Directly applying Seth Godin’s Free Prize-ology has me thinking this high-tech cup holder isn’t the first reason why you’d buy a 2007 Chrysler Sebring. However, it is probably the first reason why you’d talk to others about your new 2007 Chrysler Sebring.
Right on target John. Even though I will not buy an American made car (other than Lincoln Navigator), this cute little option gives people something to talk about.
The world is grey and when we see colors our eyes and ears remove the "filter" and we notice things.
Posted by: Igor M. Search Marketing Blog | August 11, 2006 at 10:18 AM
Great, just what Americans need, yet another cup holder for our super-sized Big Gulps.
Hey, Chrysler, how 'bout making a car that's still worth something in four years?
Now that would improve your brand . . .
Posted by: Patrick | August 12, 2006 at 06:28 AM