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Reichheld on Employee Loyalty

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After reading that quote from Net Promoter evangelist Fred Reichheld, I immediately thought of a lesson I learned first-hand from my Starbucks days …

“Many marketers view employee relations as a job solely for human resources—they see employees as tools. But employees—happy, rewarded employees—can work wonders for the company’s marketing efforts. There is no better spokesperson for a company, product, and brand than someone who is happy with his job and respected by his employer and peers. A happy employee will in turn, make customers happy. [Source: TRIBAL KNOWLEDGE (Kaplan, 2006)]

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Listed below are links to weblogs that reference Reichheld on Employee Loyalty:

» The Key to a Loyal Congregation from churchrelevance.com
Brand Autopsy highlighted this great quote on the link between customer loyalty and employee loyalty: I have yet to find a company that has earned high levels of customer loyalty without first earning high levels of employee loyalty. -Frederick Reichhe... [Read More]

Tracked on July 13, 2006 at 06:47 PM

» Those old company ties from Marketing News
You might go to family reunions. You probably have been to at least one class reunion, whether you admit to it or not. But you have been to a company reunion? Whether it’s a “have a few beers with the... [Read More]

Tracked on August 01, 2006 at 10:49 AM

» Should Employees or Customers Come "First"? from D. Brown Online - Construction Operations & Project Management Productivity
John Moore makes some good points about a quote from Frederick Reichheld relating to how marketing should focus more on employee relationships to be really successful in the market place. It seems a little counter-intuitive but if you put employees... [Read More]

Tracked on August 02, 2006 at 07:51 AM

Comments

I think this quote is right on the money. It may seem simplistic to some, but it's often the most seemingly basic ideas that hold the greatest truth.

Posted by: panasianbiz | July 20, 2006 at 07:06 PM

We sat at the same table during day 2 of the Columbia Innovative Mktng Conference in June. I enjoy your blog and just referenced it and this post in my blog http://flooringtheconsumer.blogspot.com - your quote is extremely relevant!

Posted by: C.B. Whittemore | August 23, 2006 at 08:32 PM

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