First we had CBS deciding to advertise its fall TV season with “On-Egg Messaging.” Now we have US Airways selling adverting space on airsickness bags. This is seriously something US Airways is doing. Really, I ain’t kidding here.
But US Airways must be kidding when a company spokesperson says, "The airsick bag is not used like it was in the past -- primarily with turbo-prop aircraft and cabins that weren't pressurized -- so the negative connotation of the sick sack has gone away." Now that line makes this marketer wanna reach for a barf bag.
Hey … what if CBS had decided to ditch "On-Egg Messaging" for on-bag advertising? Reckon this nauseating advertising would look something like:
This might generate as many jokes as the Dick Cheney hunting incident. Personally, I'd prefer to read a barf bag than need one, which I do after viewing those sickeningly pretentious animated United Airlines TV ads.
Posted by: Brad Shorr | July 19, 2006 at 03:58 PM
>>NEWS FLASH<<
I just got the proverbial scoop on the next wave of CBS' gimmicky promotional push...
Read all about it!
Posted by: Don The Idea Guy | July 20, 2006 at 07:11 AM
More Urban Spam!
Did you see our video on Urban Spam on You Tube?
http://www.youtube.com/watch?v=pdHlob1lSUo
Posted by: Piers Fawkes | July 20, 2006 at 07:55 AM
Perhaps they could place an ad for breath mints on the INSIDE of the bag, thus ensuring a highly motivated audience. On the outer sides of the bag, place a US Airways ad asking adjacent passengers to fly first class next time.
Posted by: Jon Gabriel | July 20, 2006 at 05:05 PM
"The airsick bag is not used like it was in the past (...) so the negative connotation of the sick sack has gone away."
Is this guy serious?! :D
Posted by: olivier blanchard | July 23, 2006 at 10:25 PM
I'm constantly amazed at how big money seems to equal small brains...
Posted by: Natalie Ferguson | July 24, 2006 at 10:45 PM