Brand Autopsy

I'd say you are a disciplined continual learner who blogs. I always sense your interest in branding - and for my money that is the key to the worthy read called Brand Autopsy.

Interested tends to lead to interesting and from there it is a short jaunt to insightful.

I posted on this mid-March, so maybe that is why the Guy K quote fired me up. Or maybe its the caffeine!

I think Guy is kind of full of himself and he believes his opinions matter more than they really do.

Nah, I think he's flat wrong, and too high up the food chain to really understand what the role of blogging is to the average reader/blogger. Experts' blogs often preach the latest grand expert view, (sometimes to sell the new book). Good bloggers at their best(along with their readers), seek to assess and boil down the sermons, independent of the preachers, and stir the debate for the benefit of their specialized peer group. The latter is much more interesting than the former, to me anyway.

Good bloggers who expert are maybe....infopinionators?

Experts who blog are maybe...infostapo?

Oh, I dunno.

Yeah, Guy is way up on the blog food chain and he may not have the most balanced perspective on what makes a good blog. But here’s how I interpreted Guy’s chewy quote. Everyone is an expert about something. And one’s blog is much more interesting to me when they share whatever their expertise is. Bloggers who blog just to say anything bore me. But bloggers who blog sharing their unique perspective on the small corner of the world they live in do anything but bore me.

I agree with that, coming from you, (especially about bloggers who just say anything). Reading over some of Guy's blog though, I get a strong feeling he's only blogging just to learn about blogging, and he doesn't see too much point to it all, other than to get into the technorati top 10. His tagline (definition of a blogger) in his top masthead says a lot.