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» Fail-safing Early Stage Innovation from Strategy Central
Ever worked really hard to develop an innovative solution that will capture an entirely new market and put together a presentation that compellingly makes the case only to have someone in the room say, Prove it first? John Moore over [Read More]
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Great quote! So true when you're attempting to set a new course into a blue ocean kind of strategy.
mark
Posted by: Mark Howell | March 24, 2006 at 11:39 AM
Sorry - it smells funny. Coming from a direct marketing background, you test. Too many will read Martin's quote and think "Just do it!" If you have a fiduciary responsibility to the organization, you damn well better figure out how to quantify success.
Posted by: patmcgraw | March 24, 2006 at 01:52 PM
I disagree, Pat. I think we're entering a new era in marketing where innovation is going to be the norm and those who can't take bold chances will be left behind. There isn't much security in the tried and true anyway...I've seen many a marketing department get the boot when new campaigns don't produce results - whether they are based on accepted methods or not.
Steve
Posted by: Steve Traversi | March 24, 2006 at 10:24 PM
While I do think you should test as much as possible, and think logically-I agree-this is a great quote! Who would have guessed that so many popular things today would have lasted?
Posted by: Navy nerd | March 28, 2006 at 11:42 AM
Awesome, that's my new wallpaper...!
Posted by: Rich...! | April 02, 2006 at 03:11 PM
The quote is true to some point for me.Innovation is important part of our lives nowadays and without it we can't progress.But some old things would be better to stay the same like-our insurance,our dog and other simple things. :)
Posted by: Cara Fletcher | August 08, 2007 at 08:23 AM