Yesterday I received a pitch. Okay it was more a gift than a pitch. Jack Hayhow, author and chief executive servant at Opus Communications, sent me a copy of his book, THE WISDOM OF THE FLYING PIG.
I’ve been sent countless books from folks wanting me to blog about them. While I am appreciative of receiving business books, rarely do I blog about the books given to me.
However, I’m blogging about Jack’s book because he followed the 3 R’s of a perfect pitch - Respect, Recency, and Relevancy.
Jack showed respect by not pandering to me with an over-the-top adulation heavy quid pro quo come-on. Instead, his respectfully written note showed recency and relevancy by referencing my latest rant on RadioShack which showed me he is a regular Brand Autopsy reader.
I’m also blogging about THE WISDOM OF THE FLYING PIG because Jack has some smart things to say about business leadership. Chew on this chapter header from the book: "Managers don’t get paid for what they do, they get paid for what their people do."
Be sure to troll through Jack Hayhow’s two-month old Pig Wisdom blog because you are sure to find something inspirational.
Call me cynical but if I were pitching to a blogger, I'd make sure I refernced their blog - it doesn't mean I was a regular reader.
Posted by: john | February 27, 2006 at 07:08 AM