Kick-start your meaningful marketing efforts in 2006 by attending the Word-of-Mouth Basic Training Conference (Jan 19, 20 | Orlando, FL). Save a Benjamin by using the “speakerdeal” code when you register.
You have registered, right? If you haven’t registered then you will miss lots of thought-provoking and applicable word-of-mouth marketing nuggets. Just check out the speaker list and the agenda and you’ll quickly realize this is a can’t-miss marketing event.
I’m looking forward to hearing …
* Bob Garfield’s presentation on the Chaos Scenario
* Frederick Reichheld’s talk from his forthcoming book, The Ultimate Question
* Douglas Atkins’ lunch ‘n learn session on The Culting of Brands
Oh yeah … on Day One, I’m participating in a panel discussion with Mark Hughes (BuzzMarketing) and Jon Gabriel (Cold Stone Creamery). We’ll be talking about if WOM is the result of a campaign or the result of a good customer experience. I’ll have a few minutes to share some thoughts on this way worthy topic. The title of my setup is WOM Creationist vs. WOM Evolutionists and I’ll be sharing my thoughts on WOM Evolutionist Theory.
Hope to see you there.
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