Okay ... I'm guilty of being a Starbucks homer. Can't help it. In my eight-plus years working there, the company helped me better understand what meaningful marketing is and now I make a living showing how small-to-midsize companies can also engage in meaningful marketing.
With that said, wander over to Mike Landman's blog for a link/commentary to a contest from the Consumerist on the WORST Starbucks stories. It's bad stuff that's actually good stuff because we can learn just as much from worst practices as we can from best practices.
When are you going to finally do an in depth look at the dynamics that drove Starbucks into the brand that it is today? I'd love to read it.
Posted by: John Scott | January 28, 2006 at 08:12 AM
John ... TRIBAL KNOWLEDGE, the book I'm working on, will share pithy quotes spoken by respected Starbucks executives, mantras used by Starbucks project groups to bring forth passionate followership, and ‘a-ha moments’ from successful (and failed) projects. This book is meant to inspire small businesses wanting to get bigger and big businesses needing to act smaller by sharing principles that helped make Starbucks the brand and business it has become.
Posted by: johnmoore (from Brand Autopsy) | January 28, 2006 at 10:18 AM
It's great reading so far. Branding seems to be sorely missed in a lot of discussions that go on these days, so I have a special appreciation for your insights. Cheers.
Posted by: John Scott | January 28, 2006 at 10:46 AM