I may be advertising agnostic, but I ain't oblivious to whiz-bang creative. This billboard from McDonald's is wicked good.
SOURCE | Advertising Age | Dec. 19, 2005
McDonald's Milkshake
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- Posted in: Advertising Strategy
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» McDonalds Shake from IF
Sometimes a little ingenuity can make regular billboards stand out. (Than ks to Brand Autopsy for the tip off) Click image to enlarge... [Read More]
» McDonalds Shake from IF
Sometimes a little ingenuity can make regular billboards stand out. (Thanks to Brand Autopsy for the tip off) Click image to enlarge... [Read More]
» McDonalds Ad from MarketingLinx.com
A creative billboard by McDonalds [Read More]
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You don't have to stop hating what most people try to do with advertising to admire a good creative piece that ACTUALLY SELLS SOMETHING. This fits nicely with the idea that advertising still works to remind people of some brand/product they're already familiar with. And it shows the product, what a concept!
Posted by: Gary | January 04, 2006 at 07:29 AM
But would you buy the shake? ;)
Posted by: Tom Asacker | January 04, 2006 at 08:42 AM
Don't know if I'd go out of my way to buy the shake - after all, that'd mean I would have to actually go to a Mickey D's (and such visits are largely limited to bio breaks on various turnpikes when I have no other option.) But, if they had a store/kiosk right there - yes, I just might. And, as long as I was being bad, I might just get some fries too!
The sign makes me smile and humor is (almost) always a great way to connect with customers.
Posted by: Mary Schmidt | January 04, 2006 at 09:42 AM
Hi John
This is a great ad indeed.
And I read the "advertising agnostic" article. I believe both measures help to increase sales: product improvement and advertising. The choice depends on how good the company knows their clients.
My best regards.
Posted by: Bruno Kaneoya | January 04, 2006 at 10:39 AM
Too funny! What a great billboard! Hey, thanks for all you do on this site; it's helping a lot of people. I have permanently linked to it from PRMama. Keep up the great work.
-gena
Posted by: Gena Suarez | January 04, 2006 at 06:39 PM
Very Nice.
Never would have gotten past the legal department I work with though. Because in reality if you turn a McDonalds shake up-side down it wont stay in the cup!
They are so inside the box!!
Posted by: Stephen Macklin | January 04, 2006 at 07:54 PM
The real question is whether or not there is a McDonalds right near that billboard.
What is it that Jay Conrad Levinson of Guerrilla Marketing fame wrote?
The best two words on a billboard are "Next Exit." (or something to that effect)
Posted by: DUST!N | January 05, 2006 at 10:55 AM
That's a really good one.
Posted by: olivier blanchard | January 05, 2006 at 10:54 PM
Very original indeed. Never seen such a thing like that before.
btw, perhaps you want to check this billboard too(which I posted in my blog several months ago: http://hermawan.typepad.com/blog/2005/10/is_it_just_a_bi.html).
It was placed somewhehre in India and won an award in Asia-Pacific Advertising Festival 2005 held in Pattaya Thailand....
Posted by: Hermawan Kartajaya | January 06, 2006 at 02:28 AM
Now that's a thick shake. Great find John.
Posted by: geno church | January 06, 2006 at 08:43 AM