Inside the Bottle

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[10:48 minutes | 7.6 MB]

Book: FIRST IN THIRST: How Gatorade Turned the Science of Sweat into a Cultural Phenomenon

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Audioblog Abstract:

Gatorade’s dominance is a direct result of its purpose-driven ways to enhance an athlete’s performance.

Gatorade can be considered sports first scientific supplement to improve an athlete’s performance as evidence by the gushing comments from pro athletes and sports trainers.

The aspirational appeal of Gatorade can be traced to weekend warrior athletes wanting to emulate the sports heroes they see drinking Gatorade on the sidelines at sporting events.

Part of Gatorade’s business success has come from the lessons learned from failed projects like Gatorade Light which subsequently resulted in the development of Propel fitness water.