Who’s Blame is it Anyway?
Who’s to blame for the dismal summer movie season … moviemakers or movie marketers?Year-to-date box office sales are half-a-billion dollars less than last year and there is a lot of finger-pointing going on in Hollywood.
Moviemakers are blaming marketers for the box-office slump. They say Hollywood marketers have abused the heavy-up television advertising tactic to the extent audiences have grown tired of the relentless hype machine.
Movie marketers are blaming the changing consumer habits. They say their core consumer (12 to 34 year olds) are spending more time playing videogames, surfing the internet, and using their cell phones than going to the movies.
Movie theater owners are even getting to the action by blaming moviemakers. Theater owners are say this year’s movies are just not as good as last year’s movies.
I side with the movie theater owners and place the blame on the moviemakers.
If moviemakers make truly remarkable films, people will remark about them and audiences will flock to see them. Case in point … CRASH, a remarkable movie people remarked about this summer. I saw it because my sister-in-law remarked to me how much I would like the film because it depicts an honest look at racial relations.
So … who do you think is to blame for the summer box office slump? Moviemakers or movie marketers?