The Kool-Aid Point
Over at the Creating Passionate Users blog, Kathy Sierra urges marketers to forget the tipping point and instead, seek the Kool-Aid Point. The Kool-Aid Point is the “threshold when enough users become so passionate that others accuse them of drinking the Kool-Aid.” Kathy goes on to alert marketers about the positive sugar-high pratfalls stemming from sweet-to-drink company Kool-Aid.
”You don't really have passionate users until someone starts accusing them of "drinking the koolaid." You might have happy users, even loyal users, but it's the truly passionate that piss off others enough to motivate them to say something. Where there is passion, there is always anti-passion... or rather passion in the hate dimension.
If you create passionate users, you have to expect passionate detractors. You should welcome their appearance in blogs, forums, and user groups. It means you've arrived. Forget the tipping point--if you want to measure passion, look for the koolaid point."
Having been punch drunk from swimming in the Starbucks company Kool-Aid for eight-plus years, I can clearly relate to this thinking. Starbucks progression from access to excess has yet to impede its success. And that’s because its passionate users are still drinking the Starbucks company Kool-Aid. Just check out the Starbucks Gossip blog for evidence. I’m always amazed whenever a passionate detractor makes a scathing remark about Starbucks on the blog, throngs of Kool-Aid drinking Starbucks customers and partners (employees) passionately defend the company they adore.
Great stuff from the Creating Passionate Users blog … READ MORE HERE.