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August 19, 2005
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» How many times can you say brand equity? from Decent Marketing
This is laugh-out-loud funny, I promise you: Brand Autopsy: Marketing Masterpiece Theatre [3]. Just click on the "Building Strong Brands" link under the Playbill to download the short recording, a dramatic reading of David Aaker's book "Building Strong... [Read More]
» How many times can you say brand equity? from Decent Marketing
This is laugh-out-loud funny, I promise you: Brand Autopsy: Marketing Masterpiece Theatre [3]. Just click on the Building Strong Brands link under the Playbill to download the short recording, a dramatic reading of David Aaker's book Building Strong Br... [Read More]
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This was great, John. For some reason, it made me recall the spoof of Masterpiece Theater that was done on Sesame Street (I think) with Cookie Monster as the host . . . Monsterpiece Theater?? It's a vague memory, so maybe not accurate.
Can't wait for the next episode!
Posted by: Paughnee | August 19, 2005 at 02:06 PM