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August 19, 2005

Marketing Masterpiece Theatre [3]

Mmt_building_strong_brands

Another inane episode | Building Strong Brands (mp3) [3:49 min, 2.6MB]

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» How many times can you say brand equity? from Decent Marketing
This is laugh-out-loud funny, I promise you: Brand Autopsy: Marketing Masterpiece Theatre [3]. Just click on the "Building Strong Brands" link under the Playbill to download the short recording, a dramatic reading of David Aaker's book "Building Strong... [Read More]

» How many times can you say brand equity? from Decent Marketing
This is laugh-out-loud funny, I promise you: Brand Autopsy: Marketing Masterpiece Theatre [3]. Just click on the Building Strong Brands link under the Playbill to download the short recording, a dramatic reading of David Aaker's book Building Strong Br... [Read More]

Comments

This was great, John. For some reason, it made me recall the spoof of Masterpiece Theater that was done on Sesame Street (I think) with Cookie Monster as the host . . . Monsterpiece Theater?? It's a vague memory, so maybe not accurate.

Can't wait for the next episode!

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