BusinessWeek Gettin’ Creative
Don’t sleep on BusinessWeek’s latest issue about creativity/innovation in business. Sure, Fast Company magazine may have beaten BusinessWeek to the punch with special issues on Creativity (Dec. 2004) and Design (June 2005). However … BW’s issue on creativity and innovation is more focused and has given me more useful ideas than did FC’s special issues.
Some of my key takeaways from BW’s creativity issue include …
The Methodology of the New Design Strategy:
Common Innovation Myths:
Innovation is about crazy creativity. Reality says true innovation is more about designing useful products/services rather than creating far-out spectacles that have little to no usefulness.
Quotes from “Innovation Gurus”:
Yves Behar | fuseproject
“Consumers want products that tell stories, have magic, and inspire.”
Beth Comstock | General Electric
“Creativity is a word we’re wrestling with. It seems a bit undisciplined, a bit chaotic for a place like GE.” Instead, Comstock uses the term “imaginative problem-solving” and has employees ask “what if?”
Larry Keeley | Doblin Group
“The worst mistake [in brainstorming] is to have everyone running off generating a million ideas. The goal is to focus a very few bold ideas that tend to work, as opposed to many, many ideas all over the place that tend to fail.”
Business Week’s new Innovation & Design sitelet
(I’m sure some sort of registration/subscription is needed to view BWs Innovation & Design sitelet.)