Brand Autopsy

LOW PRIORITY: Read Later

Why do we read e-mails marked as LOW PRIORITY first?

Is it that the blue down-arrow is so uncommon it stands out?

Is it because we know that it's non-urgent, probably personal, and fun? It, therefore, deserves to be opened immediately?

I have found that I get faster responses from a recipient when I select the LOW PRIORITY option... Faster than a NORMAL e-mail... and often times, faster than an URGENT red exclamation point message.

Interesting.

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Comments

I'm just glad all that proprietary stuff doesn't affect us Mac users. Marking e-mails for priority never was meant to be and it surely haven't done any good, you just prove that :-)

I've never received a low-priority email. I do receive high-priority ones -- and delete them without reading them.

Very interesting catch. You're spot on.

Came here via http://sambharmafia.blogspot.com/

Priority is in the eye of the beholder - I never look at the symbol usually until I'm deleting the e-mail! (And I didn't even know what the low priority symbol looked like - so I guess I've never received one. Or just wasn't looking at the symbol, as usual.)

Simple,
Low priority tells me the sender has some consideration for my time and energy. I don't always read them first. BUT, I always read them.

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