Too Little Too Late
FOX plans to become the first major television broadcaster to offer advertisers the opportunity to customize commercials with different voiceovers, graphics, etc. For example, a Budweiser commercial could be customized to refer to the score of the football game viewers are watching. Or Campbell’s Soup could insert a graphic with the current frigid temperature in the city where the ad is airing. [SOURCE: Wall Street Journal article (sub req’d) | April 21, 2005]
And, some high-end advertisers are beginning to offer high-def versions of their commercials to air on HD broadcasts. Citing spendy incremental costs and low household penetration, very few advertisers are currently offering high-def commercials. HD industry experts believe ad agencies would develop more high-def commercials if they better understood the potential of the medium. [SOURCE: Wall Street Journal article (sub req’d) | April 25, 2005]
Hmm ... no matter the customization or if it’s in high-definition, television commercials will not affect my purchasing behavior. Yours?