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March 31, 2005

Pings, Trackbacks, and Comments from the WOMMA Summit

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I took page after page of notes from the inaugural Word of Mouth Marketing Association Summit. After culling through them today, I compiled a list of posts which round-up my takeaways and thoughts from the conference.

Go ahead and click-thru the following jump-list of posts.

  • The Mainstreaming of WOM?
  • The Grandfather of WOM Speaks
  • WOM Units and C.P.I.
  • Developing Ethical Guidelines for WOM
  • Influentials vs. Individuals
  • Greater the Promoters, Greater the Growth
  • Opening Kawasaki’s Kimono
  • Guy’s Bad Apple
  • Marketing Metaphor Melee
  • Emanuel Rosen’s 10 Questions Marketers Should Ask
  • David Polinchock Made Me Think
  • Viralmentalist – the Coolest New Word in Marketing

    Don’t just take my impressions from the conference. Be sure to check out other WOMMA round-up postings from these blogs:

  • Brand Experience Lab (David Polinchock)
  • Church of the Customer (McConnell | Huba)
  • Community Guy (Jake McKee)
  • A Penny For (Todd Sattersten)
  • Business Blog Consulting (Rick Bruner)
  • Conference Calls Unlimited blog (Zane Safrit)
  • Keith Bates blog
  • (Keith Bates)

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    » Brand Autopsy and a smock coat from CCUCEO
    I gotta be honest...ok, I'd heard of Brand Autopsy before. I'd read his blog and noted it was good. But work and spouse, blogging and March Madness, running and well, I hadn't noted it...in concrete, so to say. So when [Read More]

    Comments

    Hey John, thanks for putting all of this together. Noticed you received some WOMMA over at the "church". Cool smock.

    By the way, at this site, http://bodymindspiritsoul.blogs.com/bodymindspiritsoul_altern/, nice customer service kudos to your friends over at WFM.

    This person used to work with me in the corp world and set off on her own course. I encouraged her to blog and looks like she is slowly getting there. drop her a comment if you get a chance...

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