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Brand Autopsy Discusses Category Killers

Category_killers_6Welcome. It’s day three of the Business Blog Book Tour VI and Category Killers from Robert Spector is on the Brand Autopsy examination table.

When you think about it … you’re hard pressed to find a retailing concept that has been as disruptive as category killers (big box retailers) have been in reshaping the shopping landscape and in contributing to the United States of Generica we Americans live in today. Robert Spector’s Category Killers: The Retail Revolution and Its Impact on Consumer Culture is a very informative and well researched study into how and why these big box retailers have come to enjoy their market dominance and cultural significance positions.

Below you’ll find a jump-list of our Category Killers blog entries and Robert will be adding his perspective throughout the day to answer any additional questions these posts may create.

  • Book Report – Category Killers: A brief summary of Category Killers
  • Master Retailers … No Matter the Era: Find out which old school retailer would compete best in today’s new school retailing world
  • Being the Biggest, Not the Best: The path to bigness is through the smallness of low prices
  • The Deal and The Dealer
    • : Is it the deal or the dealer that creates loyalty for Category Killers?

    The Business Blog Book Tour VI continues at the Brand Experience Lab on Thursday (1/27) and at Learned on Woman on Friday (1/28).

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