Years ago Fallon (big-time ad agency) pitched Starbucks on the idea of doing short films as a marketing tool. Starbucks said no. Fallon then took the idea to another on of their clients, BMW, and they said yes.
This Holiday season, Starbucks is attempting to get in on the online viral video marketing bandwagon with theredcup.com.
[WARNING: The download is clunky and it’s not as cool as the homemade iPod video that’s making the rounds online.]
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Too bloody long to download. Snore.
Posted by: Aleah | December 09, 2004 at 02:56 PM
I guess, per Ben & Jackie of "Church of the Customer," you have to break things down into 'bite-sized chunks' for folks to spread your message - and this video, may be too big of a mouthful to be spread as easily as they'd like...
Posted by: Marketing Medic Paul | December 09, 2004 at 03:17 PM
Hey, this campaign gets much cooler.
I was just walking by my office on Broadway and Bleecker in Manahattan and an all white car drove by with a...red Starbucks cup attached to the roof.
Pretty interesting
Posted by: The Angry Chicken | December 15, 2004 at 11:52 AM
Maybe the red cup has something to do with the holiday season
Posted by: Rip Van Winkle | February 07, 2005 at 09:29 PM