Ideas to Innovations ... the SolutionPeople Way
You see, I fancy myself as a Marketing IdeaSlinger who lives by the motto of: HAVE IDEAS. WILL SHARE. My challenge has never been generating ideas but rather implementing ideas.
My biggest “Ah-Ha” moment from the seminar came when I learned SolutionPeople’s definition for innovation.
Another way to look at this is:
Idea + no action = IMAGINATION
So … for all these years, I’ve been imaginative but not innovative. (Aye Caramba! My creative world was just rocked. Ouch.)
Using this KnowBrainer tool, SolutionPeople teaches a four-step process for making innovation happen from identifying needs to generating ideas to assessing solutions, and to putting plans into action.
The beauty of the KnowBrainer tool is at every innovation stage, the tool asks you focused questions designed to better create, shape, evaluate, and activate the idea(s) for implementation.
The KnowBrainer is more than an innovation tool, its a catalyst to zoom ideas into action.
As a project manager, I’ve never had problems identifying needs and ideating potential solutions. However, I, along with my project team, will inevitably get stalled in the evaluation and action stages of a project. I’m looking forward to using what I learned from the seminar to help my project teams get past those mid-project hiccup phases.
All seminar attendees began the day with a goal/problem. And through using the KnowBrainer tool, we each left with specific action steps to implement the best ideas to help us achieve/solve our beginning goal/problem. Leaving with specific action steps made for a highly productive day at the Thinkubator.
With this knowledge and tool in hand … maybe, just maybe ... this Marketing IdeaSlinger will become a Marketing InnovationSlinger living by the motto of: