With skyrocketing prices and sensitivity to our Mideast dependencies, it seems like poor timing for a new line-extension in gas options. In fact, as I researched this post, I found that every on-line article about gas prices also included "top tips" and calculators to assist motorists in conserving fuel to save money.
At my local pumps this fancy fossil fuel is running around 12¢ more per gallon, over even the premium, at $1.27 per gallon [correction $2.27 per gallon (7/31)].
What's the benefit? According to Shell's website...
The new gasoline actively cleans critical engine parts as motorists drive, and features more than five times the minimum amount of cleaning agents required by government standards. Shell V-Power gasoline replaces Shell’s existing premium grade gasoline, and is available now at Shell stations across the USA...
...This level of protection helps prevent the future build-up of carbon deposits on your vehicle’s intake valves or fuel injectors.
Engine deposits? Carbon buildup? Sure, these are ways to prolong the life of a car's engine... Do Americans even own the same vehicle long enough to experience the degradation of their engine due to these pesky deposits?
How about higher efficiency resulting in higher miles-per-gallon? What about less pollution? These features are marketing-worthy and a value worth paying a premium for.
Are owners of gas-guzzlers splurging on this affordable luxury?
Is this a status fuel?