Blog Bobbin’

Hugh, over at gapingvoid, riffs off The Cluetrain Manifesto with The Hughtrain Manifesto. I hope Hugh further explores his manifesto because he makes some chewy statements within the Hughtrain:

It’s all about smarter conversations. It doesn’t matter what the industry is.

It’s all about thriving in markets that are smarter and faster than you are. It’s all about being utterly f*cked if you don’t know what I’m talking about.

A brand is a place, not a thing.

The future of advertising is internal -- selling the company to the general public is a piece of cake compared to selling it to the actual people who work for it.

Great advertising has far more to do with how great your company is than which ad agency you hire.

A main tenant within the Hughtrain is the concept of kinetic interaction between customers and companies/brands. Or as Tom Asacker writes … it's about Customer Stimulation.

Recently, Seth Godin blogged about how the big and the small are colliding in business and confusing customers in the process. This big/small conversation reminds me of a poignant paradox:

The smaller you are, the bigger you must look.
The bigger you are, the smaller you must get.

Did you notice Laura Ries has started blogging? On her companion blog to the recently published book, The Origin of Brands, expect conversation about how divergence trumps convergence in the development of brands. For a primer on the “Origin of Brands,” read the PDF summary.

Comments

[hugh macleod]

woo-hoo! blogged by one of the best marketing blogs out there! thanks =)