The Soup Peddler – A Case Study in the Art of Being Remarkable

“Something remarkable is worth talking about. Worth noticing. Exceptional. New. Interesting.” (From the Purple Cow by Seth Godin.)

David Ansel, The Soup Peddler, quit his high-tech job in 2001 to not only make homemade soups using seasonal, local, and organic ingredients ... he also delivers his soups to customers in South Austin by bicycle.

Yes, bicycle. Hence the name … The Soup Peddler.

For The Soup Peddler, being remarkable is all about great soup, sustainability, slow food, and peddling fast.

To learn more about The Soup Peddler ...

Read this Christian Science Monitor profile from 10.22.03

Skim this Austin Chronicle article from 6.17.04

Visit The Soup Peddler's website to learn about his soupology

Comments

[Peter Davidson]

Remarkable sure, but is it successful because of the number of people wanting to tell the story once or the number of people who like(and reorder) the soup?

[johnmoore (from Brand Autopsy)]

Peter, I think it’s a combination of both style and substance. Style as in … it is way cool to tell people you get soup from The Soup Peddler. Substance as in … the soup must be good enough to merit reorders from subscribers and to merit a forthcoming book.

Now, I’ve never had soup from The Soup Peddler but a foodie friend of mine savors his soups. My friend is such a Soup Peddler evangelist, he serves on The Soup Peddler’s Customer Advisory board.

Before deciding to expand his services to North Austin, The Soup Peddler asked his current customers for their opinion. Yet another reason to like The Soup Peddler.

[David Ansel]

Peter,
In answer to your question, certain customers do buy the soup once in order to tell their friends that they got soup from The Soup Peddler. But on a week-to-week average, 98% of my orders are from existing customers.

Yours,
David J. Ansel
Soup Peddler