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June 09, 2004

Radio - on the Brand Autopsy Examining Table

Recently, Mark Ramsey’s Radio Nexus Blog featured my thoughts on how radio stations can adopt some of the marketing lessons I’ve learned at Starbucks and at Whole Foods Market. You can find those entries here and here. Or you can use the handy jump-list below to read my unabridged thoughts.

Un-commoditizing Radio
Marketing lessons radio can learn from Starbucks and Whole Foods

Reuse, Recycle, and Radio
When tried and true radio tactics become tired and trite

Radio Executive Role Play
John Moore assumes the role of radio station exec and outlines his approach

Radio Free Eureka
Free-range thoughts on radio as a free medium


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You might have read John Moore's thoughts on Radio Marketing in two of my recent emails (archives here), "Making Radio Remarkable." If you'd like to see John's unabridged comments (which were edited for space), here's where to go: Brand Autopsy: [Read More]


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