June has been a busy month for Whole Foods Market. Besides hitting an all-time high stock price, three major articles have been published profiling different aspects of what makes Whole Foods Market remarkable.
These articles are great examples of how a brand with some positive juju can effectively use PR to tell its story.
New York Times Sunday Magazine (June 6)
focuses on the business practices/philosophies of WFM
[subscription required]
Fast Company (July issue)
profiles the unique management style of WFM
[subscription required]
Wall Street Journal (Wednesday, June 23)
dissects WFM's libertarian influenced health-care plan
[click below to read]
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