While trolling through tompeters.com, I stumbled upon a summary presentation encapsulating the ideas contained in Re-imagine.
Great stuff - the best primer on Re-Imagine I've found yet.
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Re-imagine! Business Excellence in a Disruptive Age
(Click here for the extended remix version released only in the Netherlands.)
ONE
It is the foremost task —and responsibility— of our generation to re-imagine our enterprises and institutions, public and private.
TWO
War-making, commerce, politics, and the essential nature of human interchange have come unglued. We are in a … Brawl with No Rules. We have to make it up as we go along.
THREE
Incrementalism is .. Out. Destruction is … In. Built to last is … Out. Built to flip is … In.
FOUR
There is no higher priority than the Total Transformation of all business practice to eBusiness practice—encompassing every element of the enterprise and every member of its family of alliances and partners. The Internet changes everything. Now.
FIVE
Ninety percent of white-collar jobs (90 percent of all jobs) as we know them will be disemboweled in the next 15 years.
Done. Gone. Kaput.
SIX
“Winners” (survivors!) will become de facto bosses of Me Inc.
Free the Cubicle Slaves! Self-reliance replaces corporate cosseting.
Hooray!
SEVEN
We must learn to add value through creativity … by inventing … Extraordinary Experiences … which provide scintillating “solutions” to customers’ oft unexpressed desires and dreams. Out: Tangibles. In: Intangibles.
EIGHT
Design Rules … in an Age of Experiences/ Dream Fulfillment.
NINE
Brand Value = All Value = Obeisance to Metaphysical Management.
TEN
WOMEN ROAR. Women buy (ALL) the stuff. Re-imagine the brand itself—and all business practices—around women-as-
purchasers.
ELEVEN
Boomers & Geezers have (ALL) the money. Pay attention!
TWELVE
Creative Enterprises demand … Awesome (& Creative) Talent. Everywhere.
THIRTEEN
WOMEN RULE. Women are …Tomorrow’s Leaders. (Period.)
FOURTEEN
“Talent Development” rests upon Total Re-imagining of our insipid schools. Those who “color outside the box” and “can’t sit still” are the New Heroes.
FIFTEEN
Weird Wins … in Weird Times.
(Innovation = Easy. Hang Out with Weird = Get Weird.) (Q.E.D.)
SIXTEEN
Leading = Re-imagining = Unleashing Passion in One & All. Winners … Pursue Quests to Places as Yet Unimagined. Leaders applaud their “followers’ ” Quirky Bravery … and egg them on to ever more wild & woolly experiments.
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The marketing coroners at Brand Autopsy reserve the right to raise Re-imagine rants up from the dead. In other words, at any time we can Lazarus-ize Re-imagine rants. Re-ally, we can. Thanks, the management.
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